When Sabrina entered
the world full of lights, shiny floors, and elite atmosphere, she was swept
away from the world that existed behind the huge mall doors.
‘One day, I’ll have
enough money to buy them all’ she whispered without taking her eyes off the
showrooms surrounding her.
It’s simple to say that we’re just
going window shopping…our minds go with the idea that we won’t buy anything but
it doesn’t end with that. Somewhere in the back of our minds, the mall shopping
experience impacts a great deal on our lifestyle. We get caught with the
lifestyle portrayed by the plastic mannequins that we become one among them. Looking
at the price tags, our heart gets a shock, no matter what class we belong to.
And check it out, a price tag says 3999… you’re inclined to buy it because your
mind automatically registers the 3000… but not the 999 that follows. Then
gradually after witnessing far too many price tags, the highest rate outside
the mall, also seems pretty reasonable rate to you.
I
sometimes wonder what the branded shops get out of it, but as I grew I realized
that even selling one piece would fetch them a huge profit. For after all,
shopping in malls that too from branded showrooms has become a prestige icon. It
gives a great feeling to walk out of a mall with too many bags to hold and the
frenzy of shopping never dies. And it is especially true with girls. Looking
behind the glass windows to the products flooded with golden light, I think
everyone has a moment where they instinctively want it. But it’s all up to your
will power to resist the urges. Otherwise you end up with piles clothes, shoes
and much more of just one time wear.
The malls target our basic human
trait…greed. It displays what could be ours because we are free to walk around,
touch, and wear it. With clothes there’s the trial room, with cosmetics there’s
a tester. And we do test it; fall into the trap. You want it forever. You swear
that it’s the only thing you’ll buy for this month. But come shopping in a week
to the same mall and you’ll want a bit more. Malls make our greed grow. So do
stop at a mannequin, desire it, picture yourself in it, and leave the window
with that. That’s how real window shopping is done. Now…what do you do at a
mall?
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